About Rewired

Who writes Rewired

Rewired is written by an independent writer who read the peer-reviewed literature on compulsive pornography use and how habits form closely, and turned that reading into a book and an 84-day program. That is the whole of it. It is true, it is verifiable in the content itself, and it does not need to be dressed up as anything more.

“James Brown” is a pen name. The book Rewired: The Science of Breaking the Porn Cycle is authored under that name. The pen name identifies the author of the work; it is not the legal seller. The legal seller — the person who stands behind these products and holds the copyright — is Benjamin Tayar Matijasevich, an individual seller based in Argentina, identified in full in the Terms of Service. We say this here for the same reason the Terms say it: on a sensitive health topic, you deserve to know exactly who you are dealing with.

A pen name is common for writers on private subjects, and it is used here for a plain reason — the privacy that this material asks its readers to protect is a courtesy the author extends to himself as well. What the pen name is not is a costume for invented authority. The author is not a doctor, therapist, certified coach, or neuroscientist, and Rewired never claims otherwise. There is no clinic, no degree, and no personal recovery story offered as proof. The part that can be shown to you is the research, and that is the part this site puts forward.

The perspective behind the writing is deliberately narrow and honest: someone who read the studies carefully, noticed how much of the popular advice on this topic contradicts them, and wanted to put the evidence — stated plainly, with its limits attached — in one calm place.

Editorial standards: how the research is used and cited

The authority of everything here rests on method, not persona. Rewired makes no claim you cannot check. The standards below are the actual rules the writing follows, and they are the reason to trust it.

• Every substantive claim is cited to a named, published source. When you read that quitting produced a measured change, you get the researchers, the year, and the journal — for example Lally and colleagues (2010, European Journal of Social Psychology) for the 66-day median of habit formation, or Negash and colleagues (2016, Journal of Sex Research) for the randomized finding on more patient decision-making. Claims without a source do not get published.
• Limitations are stated in the same breath as the finding. When evidence is correlational, it is called correlational. When a result is self-reported, that is said out loud. When a sample is small or a journal is minor, you are told. Kühn and Gallinat's (2014, JAMA Psychiatry) gray-matter finding, for instance, is presented as correlational — it cannot establish that use caused anything — because that is what it is.
• The evidence is allowed to be incomplete. No study has imaged brains before and after quitting to document “rewiring,” so the site does not claim one has. Where the honest answer is “we don't know” or “this is a debated area,” that is the answer given.
• The hype gets corrected — including hype from the same corner of the internet this topic lives in. The “21 days to change a habit” figure is traced back to a 1960 memoir, not neuroscience. The “90-day reboot” is described as a community convention, not a studied endpoint. Popular claims that are overstated or simply wrong are named as such.
• Sources are listed so you can go read them yourself. Articles carry a full source list at the end. The goal is that any motivated reader can follow a claim back to the paper and judge it independently.

In short: the writing tries to earn trust the slow way — by being specific, by showing its work, and by refusing to sound more certain than the evidence allows.

What Rewired is — and what it is not

Being clear about the boundaries of this work is part of doing it honestly.

Rewired is an educational method: a book and a structured, self-paced 84-day program that organize what published research suggests about breaking a compulsive habit and building a replacement. It is designed around the evidence — for example, a roughly twelve-week horizon that reflects the median and long tail in the habit-formation data, and a deliberate rejection of streak counters, because the relapse research (Curry, Marlatt & Gordon, 1987) identifies the all-or-nothing reaction to a slip as the real risk.

Rewired is not medical, psychological, or therapeutic care. It is not therapy, not treatment, and not a clinical program. It does not diagnose, treat, cure, or prevent any condition. It is honest about the contested science, too: “compulsive sexual behaviour disorder” is recognized in the WHO's ICD-11 but is not a diagnosis in the DSM-5, and nothing here claims to treat a disorder. Using the book or the program does not create a doctor–patient or therapist–client relationship with the author or seller.

The tone follows from all of this: calm, plain-language, and anti-hype. No miracle timelines, no shame, no promises of a particular outcome — just the evidence, stated as carefully as it deserves.

Contact and corrections

A site that stakes its credibility on sourcing has to be willing to be corrected. If you believe a claim here misreads a study, relies on a source that has since been retracted or superseded, or overstates what the evidence shows, please tell us — that is exactly the kind of message we want to receive, and getting it right matters more than being right.

Reach the author and seller at support@rewire.ink. For the full legal identity of the seller, refund terms, and privacy practices, see the Terms of Service, Refund Policy, and Privacy Policy.